Green marketing has created new obstacles, not the least of which is the lack of standardization for shaping what it means to be a green product or a green company – or even what degree of green.
With the increase of green conscious customers, employees, and stakeholders, there has also been an increase of eco-labeling, green marketing adjectives and the importance of environmental company exposure.
Unfortunately, this creates the opportunity for just about anything to be promoted as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste.
But... WHAT DOES IT MEAN TO YOUR COMPANY? Rock Environmental can help your company market a product or service without confusing customers about its legitimate sustainable value – whatever degree green it is – it is all important.
Contact Rock Environmental about changing how you communicate to businesses, customers, employees, and other stakeholders.
www.rockenvironmental.com info@rockenvironmental.com
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